Leonardi vs Grosoli · Bay Area shelf head-to-head
Leonardi and Grosoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grosoli is in more Bay Area grocersLeonardi sits further up the premium end
Leonardi
Grosoli
16
brand power
19
4
products
4
1
categories
1
4
grocers
5
$3.57
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leonardi▭ Grosoli
Distribution · 30% of score17·21
L
G
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leonardi
no top category Grosoli doesn’t also play in.
only Grosoli
no top category Leonardi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Leonardi · 1
only Grosoli · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leonardi · Grosoli
