Letterpress Chocolate vs Charles Chocolates · Bay Area shelf head-to-head
Letterpress Chocolate and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Letterpress Chocolate
Charles Chocolates
0
brand power
49
3
products
30
1
categories
2
1
subcategories
3
1
grocers
15
$11.72
avg price
$11.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Letterpress Chocolate▭ Charles Chocolates
Distribution · 30% of score4·63
L
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Letterpress Chocolate
no top category Charles Chocolates doesn’t also play in.
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Letterpress Chocolate · 0
no exclusive doors — everywhere Letterpress Chocolate is, Charles Chocolates is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Letterpress Chocolate · Charles Chocolates