Libby Non-alcoholic Wines vs Ghia · Bay Area shelf head-to-head
Libby Non-alcoholic Wines and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Libby Non-alcoholic Wines
Ghia
9
brand power
34
2
products
17
1
categories
2
1
subcategories
3
1
grocers
5
$21.29
avg price
$22.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Libby Non-alcoholic Wines▭ Ghia
Distribution · 30% of score4·21
L
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Libby Non-alcoholic Wines
no top category Ghia doesn’t also play in.
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Libby Non-alcoholic Wines · 0
no exclusive doors — everywhere Libby Non-alcoholic Wines is, Ghia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Libby Non-alcoholic Wines · Ghia