Liber & Co. vs Torani · Bay Area shelf head-to-head
Liber & Co. and Torani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerTorani is in more Bay Area grocersTorani fields the deeper lineupLiber & Co. sits further up the premium end
Liber & Co.
Torani
36
brand power
65
35
products
72
3
categories
3
1
grocers
11
$1.39
price per fl oz
59.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liber & Co.▭ Torani
Distribution · 30% of score4·46
L
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liber & Co.
only Torani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liber & Co. · Torani
