Lieu Dit vs Avaline · Bay Area shelf head-to-head
Lieu Dit and Avaline, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Avaline carries more Brand PowerAvaline fields the deeper lineup
Lieu Dit
Avaline
9
brand power
18
2
products
5
1
categories
2
2
subcategories
5
1
grocers
1
$40.34
avg price
$19.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lieu Dit▭ Avaline
Distribution · 30% of score4·4
L
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lieu Dit
no top category Avaline doesn’t also play in.
only Avaline
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lieu Dit · 1
only Avaline · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lieu Dit · Avaline