Life Aid Drinks vs Monster Energy · Bay Area shelf head-to-head
Life Aid Drinks and Monster Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster Energy carries more Brand PowerMonster Energy is in more Bay Area grocersMonster Energy fields the deeper lineupLife Aid Drinks sits further up the premium end
Life Aid Drinks
Monster Energy
27
brand power
49
9
products
22
2
categories
1
4
grocers
13
33.3¢
price per fl oz
26.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life Aid Drinks▭ Monster Energy
Distribution · 30% of score17·54
L
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life Aid Drinks
only Monster Energy
no top category Life Aid Drinks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life Aid Drinks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life Aid Drinks · Monster Energy
