Life Savers vs Tic Tac · Bay Area shelf head-to-head
Life Savers and Tic Tac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Life Savers carries more Brand PowerLife Savers is in more Bay Area grocersLife Savers fields the deeper lineup
Life Savers
Tic Tac
24
brand power
14
14
products
6
1
categories
1
3
subcategories
1
8
grocers
7
$1.93
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life Savers▭ Tic Tac
Distribution · 30% of score33·29
L
T
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score69·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life Savers
no top category Tic Tac doesn’t also play in.
only Tic Tac
no top category Life Savers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Life Savers · 3
only Tic Tac · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life Savers · Tic Tac
