Like Air vs Pop Secret · Bay Area shelf head-to-head
Like Air and Pop Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Like Air is in more Bay Area grocersPop Secret fields the deeper lineupLike Air sits further up the premium end
Like Air
Pop Secret
24
brand power
25
5
products
8
3
categories
1
7
grocers
6
$1.23
price per oz
64.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Like Air▭ Pop Secret
Distribution · 30% of score29·25
L
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Secret
no top category Like Air doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Like Air · 3
only Pop Secret · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Like Air · Pop Secret
