Lindsay vs Serpis · Bay Area shelf head-to-head
Lindsay and Serpis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerLindsay is in more Bay Area grocersLindsay fields the deeper lineup
Lindsay
Serpis
44
brand power
11
27
products
3
1
categories
1
10
grocers
1
$5.01
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindsay▭ Serpis
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindsay
no top category Serpis doesn’t also play in.
only Serpis
no top category Lindsay doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindsay · Serpis