Lindt Lindor vs Maud Borup · Bay Area shelf head-to-head
Lindt Lindor and Maud Borup, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor carries more Brand PowerLindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineup
Lindt Lindor
Maud Borup
48
brand power
12
54
products
3
1
categories
1
1
subcategories
2
15
grocers
2
$8.49
avg price
$9.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Maud Borup
Distribution · 30% of score63·8
M
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Maud Borup doesn’t also play in.
only Maud Borup
no top category Lindt Lindor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Maud Borup