Lindt Lindor vs Rolo® · Bay Area shelf head-to-head
Lindt Lindor and Rolo®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor carries more Brand PowerLindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupLindt Lindor sits further up the premium end
Lindt Lindor
Rolo®
48
brand power
12
54
products
2
1
categories
1
15
grocers
6
$2.08
price per fl oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Rolo®
Distribution · 30% of score63·25
R
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Rolo® doesn’t also play in.
only Rolo®
no top category Lindt Lindor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindt Lindor · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Rolo®
