Lindt Lindor vs Violet Crumble · Bay Area shelf head-to-head
Lindt Lindor and Violet Crumble, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor carries more Brand PowerLindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineup
Lindt Lindor
Violet Crumble
48
brand power
23
54
products
8
1
categories
2
15
grocers
6
$2.03
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Violet Crumble
Distribution · 30% of score63·25
V
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Violet Crumble doesn’t also play in.
only Violet Crumble
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Violet Crumble
