Ling Ling vs Mrs. T's · Bay Area shelf head-to-head
Ling Ling and Mrs. T's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ling Ling is in more Bay Area grocersLing Ling fields the deeper lineup
Ling Ling
Mrs. T's
18
brand power
16
7
products
3
1
categories
1
8
grocers
4
$12.11
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ling Ling▭ Mrs. T's
Distribution · 30% of score33·17
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ling Ling
no top category Mrs. T's doesn’t also play in.
only Mrs. T's
no top category Ling Ling doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ling Ling · 6
only Mrs. T's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ling Ling · Mrs. T's