Listerine vs Crest · Bay Area shelf head-to-head
Listerine and Crest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crest carries more Brand PowerCrest fields the deeper lineupListerine sits further up the premium end
Listerine
Crest
25
brand power
34
6
products
13
1
categories
2
1
subcategories
3
4
grocers
4
87.9¢
price per fl oz
80.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Listerine▭ Crest
Distribution · 30% of score17·17
L
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Listerine
no top category Crest doesn’t also play in.
only Crest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Listerine · 1
only Crest · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Listerine · Crest
