Listerine vs Essential Oxygen · Bay Area shelf head-to-head
Listerine and Essential Oxygen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Listerine is in more Bay Area grocersEssential Oxygen sits further up the premium end
Listerine
Essential Oxygen
25
brand power
28
6
products
7
1
categories
2
4
grocers
3
87.9¢
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Listerine▭ Essential Oxygen
Distribution · 30% of score17·13
L
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Listerine
no top category Essential Oxygen doesn’t also play in.
only Essential Oxygen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Listerine · 3
only Essential Oxygen · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Listerine · Essential Oxygen
