Little Saints vs Lyre’s · Bay Area shelf head-to-head
Little Saints and Lyre’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Saints carries more Brand PowerLyre’s is in more Bay Area grocersLittle Saints fields the deeper lineupLittle Saints sits further up the premium end
Little Saints
Lyre’s
30
brand power
24
24
products
9
1
categories
1
2
subcategories
2
2
grocers
3
$10.62
avg price
$26.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Saints▭ Lyre’s
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Saints
no top category Lyre’s doesn’t also play in.
only Lyre’s
no top category Little Saints doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Saints · 1
only Lyre’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Saints · Lyre’s
