Little Saints vs The Pathfinder · Bay Area shelf head-to-head
Little Saints and The Pathfinder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder is in more Bay Area grocersLittle Saints fields the deeper lineupLittle Saints sits further up the premium end
Little Saints
The Pathfinder
30
brand power
30
24
products
10
1
categories
2
2
subcategories
3
2
grocers
5
$10.62
avg price
$25.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Saints▭ The Pathfinder
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Saints
no top category The Pathfinder doesn’t also play in.
only The Pathfinder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Saints · 1
only The Pathfinder · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Saints · The Pathfinder
