Lining them up…
Live-a-little and La Martinique, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category La Martinique doesn’t also play in.
no top category Live-a-little doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Live-a-little is, La Martinique is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live-a-little · La Martinique
3 products in the catalog·3 products in the catalog
spans 1 category · 2 subcategories·spans 1 category · 2 subcategories
~1% average share on the shelves it competes on·~1% average share on the shelves it competes on