Livin' Spoonful vs The Fine Cheese Co · Bay Area shelf head-to-head
Livin' Spoonful and The Fine Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Fine Cheese Co carries more Brand PowerThe Fine Cheese Co is in more Bay Area grocersThe Fine Cheese Co fields the deeper lineup
Livin' Spoonful
The Fine Cheese Co
20
brand power
37
10
products
17
1
categories
2
2
grocers
8
$2.54
price per oz
$2.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Livin' Spoonful▭ The Fine Cheese Co
Distribution · 30% of score8·33
L
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Livin' Spoonful
no top category The Fine Cheese Co doesn’t also play in.
only The Fine Cheese Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Livin' Spoonful · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Livin' Spoonful · The Fine Cheese Co
