Lola vs Tampax · Bay Area shelf head-to-head
Lola and Tampax, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lola carries more Brand PowerTampax is in more Bay Area grocersLola sits further up the premium end
Lola
Tampax
32
brand power
25
5
products
4
1
categories
1
2
subcategories
1
1
grocers
3
67.8¢
price per item
44.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lola▭ Tampax
Distribution · 30% of score4·13
L
T
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lola
no top category Tampax doesn’t also play in.
only Tampax
no top category Lola doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lola · 1
only Tampax · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lola · Tampax
