Loloyum vs Marimix · Bay Area shelf head-to-head
Loloyum and Marimix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marimix carries more Brand PowerLoloyum is in more Bay Area grocersMarimix fields the deeper lineupMarimix sits further up the premium end
Loloyum
Marimix
17
brand power
30
2
products
19
1
categories
1
7
grocers
5
$1.20
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loloyum▭ Marimix
Distribution · 30% of score29·21
L
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loloyum
no top category Marimix doesn’t also play in.
only Marimix
no top category Loloyum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marimix · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loloyum · Marimix