Loonen vs Penta · Bay Area shelf head-to-head
Loonen and Penta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loonen carries more Brand PowerLoonen is in more Bay Area grocers
Loonen
Penta
25
brand power
15
2
products
2
2
categories
1
10
grocers
6
15.3¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loonen▭ Penta
Distribution · 30% of score42·25
P
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loonen
only Penta
no top category Loonen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Loonen · 6
only Penta · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loonen · Penta