Losada vs Minasso · Bay Area shelf head-to-head
Losada and Minasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minasso carries more Brand PowerMinasso is in more Bay Area grocers
Losada
Minasso
20
brand power
35
7
products
8
1
categories
2
4
grocers
12
$10.30
avg price
$7.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Losada▭ Minasso
Distribution · 30% of score17·50
L
M
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Losada
no top category Minasso doesn’t also play in.
only Minasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Losada · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Losada · Minasso
