Lu vs Nonni's · Bay Area shelf head-to-head
Lu and Nonni's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nonni's carries more Brand PowerLu is in more Bay Area grocersNonni's fields the deeper lineupLu sits further up the premium end
Lu
Nonni's
15
brand power
20
2
products
9
1
categories
1
2
subcategories
3
8
grocers
6
$1.21
price per oz
20.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lu▭ Nonni's
Distribution · 30% of score33·25
L
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lu
no top category Nonni's doesn’t also play in.
only Nonni's
no top category Lu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nonni's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu · Nonni's