Lucky Dog vs Cien Chiles · Bay Area shelf head-to-head
Lucky Dog and Cien Chiles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cien Chiles is in more Bay Area grocersLucky Dog sits further up the premium end
Lucky Dog
Cien Chiles
20
brand power
24
8
products
9
2
categories
1
3
grocers
5
$10.30
avg price
$10.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucky Dog▭ Cien Chiles
Distribution · 30% of score13·21
L
C
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucky Dog
only Cien Chiles
no top category Lucky Dog doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucky Dog · 1
only Cien Chiles · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucky Dog · Cien Chiles
