Luminara vs Ghia · Bay Area shelf head-to-head
Luminara and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Luminara
Ghia
9
brand power
34
2
products
17
1
categories
2
1
subcategories
3
1
grocers
5
$20.69
avg price
$22.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luminara▭ Ghia
Distribution · 30% of score4·21
L
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luminara
no top category Ghia doesn’t also play in.
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luminara · 0
no exclusive doors — everywhere Luminara is, Ghia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luminara · Ghia