Luminara vs Non · Bay Area shelf head-to-head
Luminara and Non, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerNon is in more Bay Area grocersNon fields the deeper lineup
Luminara
Non
9
brand power
26
2
products
10
1
categories
2
1
grocers
3
$20.69
avg price
$36.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luminara▭ Non
Distribution · 30% of score4·13
L
N
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luminara
no top category Non doesn’t also play in.
only Non
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luminara · 0
no exclusive doors — everywhere Luminara is, Non is too.
only Non · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luminara · Non
