M. Gilles Hervy vs Himalasalt · Bay Area shelf head-to-head
M. Gilles Hervy and Himalasalt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Himalasalt carries more Brand PowerHimalasalt is in more Bay Area grocers
M. Gilles Hervy
Himalasalt
12
brand power
19
2
products
3
1
categories
1
4
grocers
9
$2.17
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M. Gilles Hervy▭ Himalasalt
Distribution · 30% of score17·38
M
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M. Gilles Hervy
no top category Himalasalt doesn’t also play in.
only Himalasalt
no top category M. Gilles Hervy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only M. Gilles Hervy · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: M. Gilles Hervy · Himalasalt