Māla Girl vs Aneto · Bay Area shelf head-to-head
Māla Girl and Aneto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto carries more Brand PowerAneto is in more Bay Area grocersMāla Girl fields the deeper lineupMāla Girl sits further up the premium end
Māla Girl
Aneto
36
brand power
41
23
products
7
1
categories
3
1
grocers
12
$3.89
avg price
$9.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Māla Girl▭ Aneto
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Māla Girl
no top category Aneto doesn’t also play in.
only Aneto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Māla Girl · 0
no exclusive doors — everywhere Māla Girl is, Aneto is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Māla Girl · Aneto