Madama Oliva vs Minasso · Bay Area shelf head-to-head
Madama Oliva and Minasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minasso carries more Brand PowerMinasso is in more Bay Area grocersMinasso fields the deeper lineupMadama Oliva sits further up the premium end
Madama Oliva
Minasso
22
brand power
35
4
products
8
2
categories
2
7
grocers
12
91.1¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madama Oliva▭ Minasso
Distribution · 30% of score29·50
M
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madama Oliva
only Minasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madama Oliva · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madama Oliva · Minasso