Madre Mezcal vs Golden Rule Spirits · Bay Area shelf head-to-head
Madre Mezcal and Golden Rule Spirits, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Rule Spirits carries more Brand PowerGolden Rule Spirits is in more Bay Area grocersGolden Rule Spirits fields the deeper lineup
Madre Mezcal
Golden Rule Spirits
14
brand power
30
3
products
6
1
categories
4
2
grocers
4
$2.60
price per fl oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madre Mezcal▭ Golden Rule Spirits
Distribution · 30% of score8·17
M
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madre Mezcal
no top category Golden Rule Spirits doesn’t also play in.
only Golden Rule Spirits
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madre Mezcal · 1
only Golden Rule Spirits · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madre Mezcal · Golden Rule Spirits