Mae Ploy vs Thai Home · Bay Area shelf head-to-head
Mae Ploy and Thai Home, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mae Ploy carries more Brand PowerMae Ploy is in more Bay Area grocersMae Ploy fields the deeper lineupThai Home sits further up the premium end
Mae Ploy
Thai Home
20
brand power
9
6
products
2
1
categories
1
2
subcategories
1
6
grocers
1
$6.48
avg price
$12.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mae Ploy▭ Thai Home
Distribution · 30% of score25·4
M
T
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mae Ploy
no top category Thai Home doesn’t also play in.
only Thai Home
no top category Mae Ploy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mae Ploy · 6
only Thai Home · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mae Ploy · Thai Home