Maeck vs Earth Animal · Bay Area shelf head-to-head
Maeck and Earth Animal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Animal carries more Brand PowerEarth Animal is in more Bay Area grocersEarth Animal fields the deeper lineupMaeck sits further up the premium end
Maeck
Earth Animal
9
brand power
26
2
products
19
1
categories
1
1
grocers
2
$17.99
avg price
$12.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maeck▭ Earth Animal
Distribution · 30% of score4·8
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maeck
no top category Earth Animal doesn’t also play in.
only Earth Animal
no top category Maeck doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maeck · 1
only Earth Animal · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maeck · Earth Animal