Magic Spoon vs Kashi · Bay Area shelf head-to-head
Magic Spoon and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Magic Spoon carries more Brand PowerMagic Spoon sits further up the premium end
Magic Spoon
Kashi
49
brand power
42
22
products
24
5
categories
2
13
grocers
13
$1.53
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Magic Spoon▭ Kashi
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Magic Spoon
only Kashi
no top category Magic Spoon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Magic Spoon · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Magic Spoon · Kashi
