Maisie Jane's vs Maranatha · Bay Area shelf head-to-head
Maisie Jane's and Maranatha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaranatha is in more Bay Area grocersMaisie Jane's fields the deeper lineupMaisie Jane's sits further up the premium end
Maisie Jane's
Maranatha
43
brand power
31
24
products
11
4
categories
1
9
subcategories
2
6
grocers
11
$1.51
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maisie Jane's▭ Maranatha
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maisie Jane's
only Maranatha
no top category Maisie Jane's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maisie Jane's · 3
only Maranatha · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maisie Jane's · Maranatha
