Makoto vs Acid League · Bay Area shelf head-to-head
Makoto and Acid League, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Makoto is in more Bay Area grocers
Makoto
Acid League
13
brand power
11
2
products
2
2
categories
2
2
grocers
1
$5.32
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Makoto▭ Acid League
Distribution · 30% of score8·4
M
A
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Makoto
no top category Acid League doesn’t also play in.
only Acid League
no top category Makoto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Makoto · 2
only Acid League · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Makoto · Acid League