Maldon vs Microsalt · Bay Area shelf head-to-head
Maldon and Microsalt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersMaldon fields the deeper lineupMicrosalt sits further up the premium end
Maldon
Microsalt
40
brand power
10
5
products
2
1
categories
1
19
grocers
2
$10.16
avg price
$8.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maldon▭ Microsalt
Distribution · 30% of score79·8
M
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maldon
no top category Microsalt doesn’t also play in.
only Microsalt
no top category Maldon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maldon · Microsalt
