Maldon vs Nu-salt · Bay Area shelf head-to-head
Maldon and Nu-salt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersMaldon fields the deeper lineup
Maldon
Nu-salt
40
brand power
12
5
products
2
1
categories
1
19
grocers
5
$1.35
price per oz
71.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maldon▭ Nu-salt
Distribution · 30% of score79·21
N
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maldon
no top category Nu-salt doesn’t also play in.
only Nu-salt
no top category Maldon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maldon · Nu-salt