Maldon vs Saltverk · Bay Area shelf head-to-head
Maldon and Saltverk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersSaltverk fields the deeper lineupSaltverk sits further up the premium end
Maldon
Saltverk
40
brand power
30
5
products
16
1
categories
1
19
grocers
7
$1.35
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maldon▭ Saltverk
Distribution · 30% of score79·29
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maldon
no top category Saltverk doesn’t also play in.
only Saltverk
no top category Maldon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maldon · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maldon · Saltverk
