Maranatha vs Pb2 · Bay Area shelf head-to-head
Maranatha and Pb2, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maranatha carries more Brand PowerMaranatha is in more Bay Area grocersMaranatha fields the deeper lineup
Maranatha
Pb2
31
brand power
25
11
products
5
1
categories
1
2
subcategories
2
11
grocers
9
94.6¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maranatha▭ Pb2
Distribution · 30% of score46·38
P
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maranatha
no top category Pb2 doesn’t also play in.
only Pb2
no top category Maranatha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maranatha · 4
only Pb2 · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maranatha · Pb2
