Marieke Gouda vs Beemster · Bay Area shelf head-to-head
Marieke Gouda and Beemster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beemster carries more Brand PowerBeemster is in more Bay Area grocersBeemster fields the deeper lineupMarieke Gouda sits further up the premium end
Marieke Gouda
Beemster
14
brand power
29
3
products
8
1
categories
1
1
subcategories
3
3
grocers
4
$1.94
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marieke Gouda▭ Beemster
Distribution · 30% of score13·17
M
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marieke Gouda
no top category Beemster doesn’t also play in.
only Beemster
no top category Marieke Gouda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marieke Gouda · 1
only Beemster · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marieke Gouda · Beemster