Marimix vs Loloyum · Bay Area shelf head-to-head
Marimix and Loloyum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marimix carries more Brand PowerLoloyum is in more Bay Area grocersMarimix fields the deeper lineupMarimix sits further up the premium end
Marimix
Loloyum
30
brand power
17
19
products
2
1
categories
1
5
grocers
7
$2.16
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marimix▭ Loloyum
Distribution · 30% of score21·29
L
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marimix
no top category Loloyum doesn’t also play in.
only Loloyum
no top category Marimix doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marimix · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marimix · Loloyum