Marimix vs Purely Sprouted · Bay Area shelf head-to-head
Marimix and Purely Sprouted, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marimix carries more Brand PowerMarimix fields the deeper lineupMarimix sits further up the premium end
Marimix
Purely Sprouted
30
brand power
23
19
products
6
1
categories
2
1
subcategories
4
5
grocers
5
$2.16
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marimix▭ Purely Sprouted
Distribution · 30% of score21·21
P
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marimix
no top category Purely Sprouted doesn’t also play in.
only Purely Sprouted
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marimix · 3
only Purely Sprouted · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marimix · Purely Sprouted
