Marin Kombucha vs Wild Tonic · Bay Area shelf head-to-head
Marin Kombucha and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin Kombucha is in more Bay Area grocersWild Tonic fields the deeper lineup
Marin Kombucha
Wild Tonic
28
brand power
29
6
products
15
1
categories
2
12
grocers
7
32.7¢
price per fl oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin Kombucha▭ Wild Tonic
Distribution · 30% of score50·29
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin Kombucha
no top category Wild Tonic doesn’t also play in.
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin Kombucha · Wild Tonic
