Maruchan vs Nissin · Bay Area shelf head-to-head
Maruchan and Nissin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nissin carries more Brand PowerNissin is in more Bay Area grocersNissin fields the deeper lineup
Maruchan
Nissin
33
brand power
46
18
products
34
2
categories
1
10
grocers
11
31.4¢
price per oz
48.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maruchan▭ Nissin
Distribution · 30% of score42·46
M
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maruchan
only Nissin
no top category Maruchan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maruchan · 0
no exclusive doors — everywhere Maruchan is, Nissin is too.
only Nissin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maruchan · Nissin
