Masa vs Late July Snacks · Bay Area shelf head-to-head
Masa and Late July Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerLate July Snacks is in more Bay Area grocersLate July Snacks fields the deeper lineupMasa sits further up the premium end
Masa
Late July Snacks
14
brand power
52
4
products
46
1
categories
3
7
grocers
17
$3.09
price per oz
74.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masa▭ Late July Snacks
Distribution · 30% of score29·71
M
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masa
no top category Late July Snacks doesn’t also play in.
only Late July Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masa · 1
only Late July Snacks · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masa · Late July Snacks
