Masala Chai Company vs Organic India · Bay Area shelf head-to-head
Masala Chai Company and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineupOrganic India sits further up the premium end
Masala Chai Company
Organic India
10
brand power
53
3
products
24
1
categories
1
1
subcategories
4
1
grocers
14
62.8¢
price per oz
$6.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masala Chai Company▭ Organic India
Distribution · 30% of score4·58
M
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masala Chai Company
no top category Organic India doesn’t also play in.
only Organic India
no top category Masala Chai Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masala Chai Company · 0
no exclusive doors — everywhere Masala Chai Company is, Organic India is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masala Chai Company · Organic India