Mason Dixie vs Bonfire Burritos · Bay Area shelf head-to-head
Mason Dixie and Bonfire Burritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineupMason Dixie sits further up the premium end
Mason Dixie
Bonfire Burritos
38
brand power
24
11
products
5
4
categories
2
8
grocers
5
$1.26
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Bonfire Burritos
Distribution · 30% of score33·21
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast6 vs 2 SKUs
3% of shelf
only Mason Dixie
only Bonfire Burritos
no top category Mason Dixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mason Dixie · 5
only Bonfire Burritos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Bonfire Burritos
