Mason Dixie vs Hot Pockets · Bay Area shelf head-to-head
Mason Dixie and Hot Pockets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hot Pockets carries more Brand PowerMason Dixie is in more Bay Area grocersHot Pockets fields the deeper lineupMason Dixie sits further up the premium end
Mason Dixie
Hot Pockets
38
brand power
44
11
products
18
4
categories
3
4
subcategories
4
8
grocers
6
$1.26
price per oz
36.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Hot Pockets
Distribution · 30% of score33·25
H
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mason Dixie
only Hot Pockets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mason Dixie · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Hot Pockets
