Maud Borup vs Lindt Lindor · Bay Area shelf head-to-head
Maud Borup and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor carries more Brand PowerLindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineup
Maud Borup
Lindt Lindor
12
brand power
48
3
products
54
1
categories
1
2
subcategories
1
2
grocers
15
$9.22
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maud Borup▭ Lindt Lindor
Distribution · 30% of score8·63
M
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maud Borup
no top category Lindt Lindor doesn’t also play in.
only Lindt Lindor
no top category Maud Borup doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maud Borup · 0
no exclusive doors — everywhere Maud Borup is, Lindt Lindor is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maud Borup · Lindt Lindor